Let’s face it. The internet is a very convenient shopping
establishment. You don’t need to lose time getting to a store
and you don’t lose money for paying cab fare or gasoline. The
only thing that I lose is money when my wife goes on an inspired
shopping binge. As a result of this convenience, more and more
people are regularly logging onto the internet to shop.
Manufacturers, distributors, independent shops, importers and
exporters realize the strong earning potential by being online.
The internet has its own economy and the potential to earn money
is incalculable.

For this reason, marketing firms and advertising agencies joined
the bandwagon with frenzy. You have this newsletter as a result
of this new economic development. Every year, different
strategies are being formulated, developed, tested and applied
to better and improve existing advertising and marketing
methods.

At the start, most advertisements were in the form of
combination text and picture messages. Pop-up windows were
developed to open new browsers windows where products and ideas
could be advertised. This improved to animated pictures with
text and finally to full streaming video with audio.

The pop-up text and picture window was a success; but not as
much as advertisers and marketing specialists hoped it would be.
For one thing, people soon grew tired of these pop-ups that, as
soon as they appeared, they were immediately closed. You
wouldn’t stare at a billboard you see everyday, right? To
further add to the loss of advertising opportunities, anti-virus
software and other protection software utilities were created to
prevent pop-up messages from appearing. Mozilla developed the
Firefox internet browser which has a built-in feature that
immediately blocks pop-up windows from being opened. Pop-up
windows became, and still is, an annoyance much like marketing
and advertising spam messages.

During this period in internet history, advertising through
television still had no significant rival until internet video
streaming was created. Let us analyze why videos are a more
effective means of communicating.

The immediate and main concern of advertisers is to grab the
interest of the consumer. When a new billboard is put up, you
might stare at it for a couple of weeks before it becomes a
common sight that you begin to ignore it. The same principle
applies for pop-up windows. Pop-up windows are fun in the
beginning because of their novel nature. Wow! I get to see all
these special and discounted offers for different merchandise.
After a while, however, it becomes an annoyance every time it
interrupts your browsing. Also, staring at a picture will not
turn it into a frog prince. You can only stare at an inanimate
object for so long before you get bored. When boredom sets in
because of monotony or constant repetition, the advertisers fail
their jobs.

This is why advertising through television and internet video
streaming is a most effective tool. The ability of a moving or
animated picture to capture attention knows no bounds. Just look
at people stopping in front of shops that sell TV sets to watch
the videos being played. Advertisers know that a moving, talking
and colorful video is an easy way to grab a person’s attention.
In the internet, video streaming replaces television commercials
as the number one method for marketing and advertising.

For businesses that require movies or trailers as a method of
demonstrating their product, internet video streaming comes in
very handy. Watching a moving picture that demonstrates how to
assemble your child’s plastic swing is simply better than
reading a manual.

Websites that offer online cooking classes will find video
streaming a very helpful tool in demonstrating cooking methods
and technique. A mechanic giving instruction on how to change
your car’s fuel, oil and air filters is certainly a better
option than reading a manual.

Internet video streaming is a definite advantage to
entrepreneurs who want their customers to understand the
merchandise they are selling.

To your success,
Derek Pryde

P.S. If your customer understands how to use and knows about
every detail of the product you’re selling, chances are he will
trust your product and choose to buy your brand over anyone
else’s.