Could your Domain Name Be Bad for Business ?
You have decided to start your own business online and you want to start advertising and getting potential customers to your site. Imagine being able to run your business 24 hours a day 7 days a week and never leave your house to do so.
Running a business online can be very profitable if you have the correct domain name for your business.
You dont want to mislead your customers by advertising something that you dont sell to get them into your store. This can lead to trouble and you dont need that.
When you choose your domain name you may want to consider your most popular item that you will be offering and see if you can add that into your domain name.
Like if you have the name “Pens R Us” chances are your customers will know that you are selling pens, paper, and office supplies. When they need to order they can click on your site to choose from the many varieties that you carry. They may even be able to get their company logo on the pens when they order.
This is a great way to add your business product into your domain name.
If you are selling pens and office supplies and you choose a domain name such as “Paper Products”, this covers a lot of general ground and may not attract the potential customers that you would have attracted if you had used “Pens R Us”.
You need to try to be specific on your domain name in order to get it right. Your name sometimes says it all and it is all that someone will see. Choose a name that is important to your business and you will be a success.
How to Select a Domain Name
Selecting the right name for your website is the most important step you can take when starting your own business.
The name will tell people what you have to offer and will help them decide if they are interested in looking further. There are several ways you can select your domain name to bring in your customers. If you are starting your first website you may feel overwhelmed by the many choices that you have to make. Make yourself a list to help you get started.
First of all you want to write down all the products or services you will be offering.
Determine what age group or groups these products would benefit the most.
After you determine these factors, choose your name that will combine both the products and the age group to create a successful domain name.
When you create your name you need to convince others to visit your site by domain name marketing.
How you market your domain name may be through visiting sites that offer similar products or pay for an advertisement on another popular site. All the customers who visit the well established website will see your ad and click on it.
Usually the ad does not cost very much to advertise for one month. Do your research to see who offers a better deal.
You may also want to try email marketing. Sending emails to everyone you know can increase your traffic to your website and increase your sales. Offer discounts for every customer they bring to your site as an incentive to visiting your store.
How to Make your Domain Name Searchable
When you do a Google search or a Yahoo search you usually type in a couple of words that best describes what you are looking for. This way of searching is fast and easy and usually satisfies your desire to find that particular product.
When choosing the right domain name you want to make sure that it is keyword searchable by providing one or two keywords related to what you are offering on your website. In order to decide what domain name you can use you will need to do a search to figure out how to best name your website.
Deciding the two most important keywords that someone can use to describe the products you sell and then adding them in your domain name is the best way to figure it out. If you choose the most searchable words you can maximize the benefits from creating your own website.
You need to make sure that you only use words that describe your business and dont be misleading or else you will end up losing more business than you gain. You want to be unique and stand out in a crowd and the correct domain name can give you all of that and more.
Once you have chosen your domain name you will be able to market your website and create a huge clientele. Be upfront with your clients and you will reap the rewards. If you need help determining your domain name toss a few ideas out to your friends and see which one is preferred because chances are if they like them, your customers will too.
This may help you …
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